Business Assist

The headline is one of the most important elements in creating an effective ad, article or press release. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, because, it makes or breaks an ad, article or press release. The headline is in essence the voice of your writing. It shouts out: “Hey This Product Will Make You Rich, Here’s How!” It grabs the readers attention for at least 30 seconds and encourages them to read on.

Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline:
How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed. Don’t stop there. You should also include the keywords that your target audience will search for that directly relate to your business or offering.

In thinking about your title, ask yourself these questions.

• Who is my targeted audience?


• What is “unique” about my message?


• What will motivate my targeted audience to read on?

Next time you notice a headline that grabs your attention; use it and test it on your product or service. Remember imitation is the sincerest form of flattery. But keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience.